Why ClientTouch.com?
A study done by the Association of Sales Executives revealed:
48% of sales people never follow up with a prospect.
25% of sales people make a second follow up and stop.
12% of sales people only make three follow ups and stop.
10% of sales people make more than three follow ups.
2% of sales are made on the first contact.
3% of sales are made on the first follow up.
5% of sales are made on the second follow up.
10% of sales are made on the third follow up.
81% of sales are made on the fifth to twelfth follow up.
Each stat clearly shows a path to success is consistency in your follow up strategy. Once or twice is just not enough. You heard the phrase,
“90% of money earned is by 10% of the sales professionals and 90% of sales people make 10% of the money.” The 10% have a secret of success and
that is consistent follow up with prospects and clients. And they keep following up over and over again.
ClientTouch.com will make it easier for you to follow up with your prospects and clients by automating how you send out your emails. Just by
entering a contact in your database, you will be consistent touch over an extended period of time with barely lifting another finger.
Why Follow Up Sometimes Gets Neglected
After asking many small business owners & sales persons the reason they don’t follow up you can often hear responses such as, "I know I should do it
but I just procrastinate too much", or "We’re usually too busy to do a lot of follow up", or “I have too many prospects to be able to keep in touch with them all.”
These responses automatically set off red flags that they lack a systematic process for following up. The problem is not that they don’t have the capacity to follow
up with prospects; it’s that they don’t have a system in place to do it.
The typical sales person may send one follow up email, mail out a single brochure or catalog, make one follow up call, or send out one fax, and then sit back and wait...
Wait for the prospect to visit their web site, place an order, email with further questions, or take another desired action. Even seasoned sales people that are keenly
aware of the value of follow up sometimes neglect this crucial activity.
Offline follow up, of course, is more time-consuming and expensive than online follow up, considering the time and expense involved in long distance phone and fax calls,
mailing or shipping of marketing materials, and so forth.
Due to its speed and extremely low cost, email could be considered the ideal follow up marketing tool. However, without an efficient system for implementing email
follow up like
ClientTouch.com, problems can still arise.
Why the Need for Follow Up?
It's a fact that most people typically don't buy (or take other desired action) as a result of an initial marketing contact, even if they are perfectly targeted,
prime candidates for the offer.
What's more, it's not unusual for some follow up marketing contacts to generate approximately the same percentage of sales or other desired action as
the initial contact.
There are a variety of things that can prevent prospects from taking desired action as a result of initial marketing contact. For instance, they may....
- have forgotten about your offer;
- simply be procrastinating for one reason or another;
- have misplaced your offer, or in the case of email, accidently deleted it;
- be swamped with so many other things to do that they haven't yet found enough time to act;
- be distracted by information overload or other things in their very busy lives that they missed your first contact entirely;
- not yet have enough information to decide what to do about your offer;
- not have enough money to buy at this time;
- haven't yet developed enough trust in you;
- Or any number of other reasons.
You've probably heard the following cliché before, but it's worth repeating: "Marketing is a numbers game." The greater number of contacts you have with
a prospect, the greater chance they will finally act on your offer.
Different prospects will, of course, be at various stages of the sales process. Some may be just one follow up contact away from acting on you offer; other
prospects may require several more contacts before they finally act. The question is, “Will you persist at follow up long enough to motivate your real
prospects to act on your offer?”
Follow up may seem like a mundane activity, but if you want maximum sales (online or off), you should seriously consider implementing a systematic follow up system.
Otherwise, you're probably wasting a significant percentage of resources you invest to acquire your leads, and are overlooking a gold mine!
But don’t be disheartened if you’re among the 90% of business owners and sales people that don’t do any follow up. The good news is you have ample room for profitable
improvement. Consistent follow-up creates a predictable and profitable stream of prospects and customers that buy. Sales people who do follow-up with prospects and
clients enjoy higher conversion rates and a higher percentage of referrals than those who don’t.
What Does a Good Follow Up System Look Like?
A good follow up marketing system should have three attributes.
- It should be systematic, meaning that the follow up process is done the same way every time.
- It should generate consistent, predictable results.
- It should require minimal physical interaction to make it run, meaning it should be able to run on autopilot.
Sounds like a dream come true for most small business owners and sales people doesn’t it? Not only can it be done, it can be done every day. The secret to "follow-up marketing"
is to make it automatic so that you don’t have to lift a finger but the job still gets done. With
ClientTouch.com, it’s simpler than ever. Automating your follow-up processes
gives you more time to work "on" your business rather than "in" your business.
How to Put Your Follow Up Marketing System on Autopilot
ClientTouch.com is the key to developing a powerful follow up marketing system because it overcomes the number one reason most businesses and sales people don’t follow up.
It’s the required physical interactions (i.e. printing letters, sending emails, remembering to follow up, etc.) where 99% of all the breakdowns happen in well-intentioned
follow up marketing systems.
You must automate your follow up system as much as possible so that there are few physical interactions from you or your sales team with the system.
To automate your follow-ups you should consider using robotic marketing systems like
ClientTouch.com. Imagine you or your sales team developing new prospects,
managing current clients, or building business partnerships when contacts give their information via a personal meeting. Then, have them receive a twelve-sequence
email campaign containing your most persuasive marketing messages – automatically!
Will this tool replace a sales person? Absolutely not! The sales person still has to get out there and generate prospects, build relationships through direct
interaction, and cultivate prospect and client trust. This tool will help sales professionals do all this easier and more efficiently.
ClientTouch.com will boost your closing rate and dramatically increase your customer satisfaction. Following up with the automated, systematic process of
ClientTouch.com allows you to leverage your time and enhance your productivity, which will result in more sales with less effort and isn’t that what you want?